ALLSTATE //
MAYHEM
Problem:
Progressive and GEICO were quickly becoming the discount darlings of the insurance industry. Their cheap prices and catchy commercials were luring away Allstate customers in droves.
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Solution:
We needed to remind people discount insurance companies were able to offer cut rate prices because they were cutting down your coverage. Leaving you more vulnerable to Mayhem.
Allstate - Streaker
Allstate - Wipers
BCS Mayhem
Allstate - Facebook Case Study
Recognition: The One Show, D&AD, Clio, Addy, Young Guns, & ADC
ALLSTATE //
RADIO
Recognition: The One Show, Addy, Young Guns
ALLSTATE //
SEXIEST MAN ALIVE
Client: "Hey, we just bought a page in the December edition of People Magazine.
Maybe you guys could make... a holiday ad, or something?"
Us: "Wait, isn't that the Sexiest Man Alive edition?"
ALLSTATE //
LIFE INSURANCE
Fact: The person most likely to buy life insurance is a new mom.
Fun Fact: When the baby model you hired doesn't show up the morning of the shoot, you run home and get your actual baby and put her in your ad. See carnival ad below.
