BRANDED CONTENT
I remember the first time I made a true piece of branded content. There were no RTBs, no product shots, no bite and smiles. It was pure storytelling, and I couldn't get enough of it. Since then I've had the opportunity to create branded films, podcasts, Op-Eds, events, magazines and the list goes on. Here are a few of my favorites.
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TURNING POINTS // PODCAST
The global pandemic has taken a toll on everyone's mental health. Instead of creating an ad campaign encouraging people to seek help, we brought the help to them. We partnered with Harvard Pilgrim and Tufts Health Plan to create a podcast that encourages people to take that first step of putting their mental and emotional well-being first.
TURNING POINTS // SOCIAL TEASERS
ROYAL CARIBBEAN //
THE LOCAL
The modern traveler doesn’t want to be a bumbling tourist; they want to experience a destination like a local. So, we created a film series that introduces them to the culture of the destination through the people to whom it truly belongs, the locals.
Recognition:
Royal Caribbean
The Local: Cuba | The Ballerina
The Local: Puerto Rico | The Chef
The Local: Jamaica | The Musician
The Local: Cuba | The Host and The Chef
The Local: Alaska | The Master Carver
The Local: Bahamas | The Triathlete
The Local: Cuba | The Climber
The Local: Alaska | The Explorer
RED BULL //
EVENTS
During my time at K&P we were responsible for not only the advertising of events, but often, we were tasked with creating the events themselves. And then, of course, we had to create the ads too.
But this is about the content.
FENWAY BOWL //
FILMS
FEATURED STORIES
The Fenway Bowl Honor Roll highlights educators who go above and beyond. We partnered with Fenway Sports to showcase the top 30 nominees with featured stories in the Boston Globe, along with 3 short films spotlighting the most outstanding teachers.