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ALLSTATE //
MAYHEM
Insight //
Progressive and GEICO were quickly becoming the discount darlings of the insurance industry.
But those cut rate prices are only possible because they are cutting away at the coverage. Leaving people more vulnerable to Mayhem. I was fortunate enough to work under the amazing ECD and creative team that invented Mayhem.
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Role //
Copywriter
Allstate - Streaker
Allstate - Wipers
BCS Mayhem
Allstate - Facebook Case Study
ALLSTATE //
RADIO
Recognition: The One Show, Addy, Young Guns
ALLSTATE //
LIFE INSURANCE
Fact:
The person most likely to buy life insurance is a new mom.
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Fun Fact:
When the baby model you hired doesn't show to the shoot, you run home and get your actual newborn baby and put her in your ad. *See carnival ad below.
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